Haglöfs is a Swedish outdoor retailer with roots dating back to 1914. Thanks to its innovative techniques stressing minimalism, functionality and detail, the company is deemed the most progressive outdoor retailer in Europe who can easily compete with famous overseas retailers. The DNA of this brand is impacted by its products made of highly technical materials with perfect design, low weight and longevity. Haglöfts prides itself by the fact that the manufacturing observes very strict regulations in order to preserve the environment.