The company that was set up in 2003 in Great Britain develops and produces specialized running shoes meant for road, trail and cross-country running. Within the last ten-year period, this brand has been performing as a leader throughout the globe. INOV-8 provides light and ergonomically constructed running shoes designated for enhancement of natural running style. Furthermore, we collaborate with top international athletes to develop and test our products. The goal of INOV-8 is not to produce all-purpose shoes with average qualities. We have been longing for making running shoes aimed at particular surface and conditions. After the choice of the proper sole, customers acquire superior-high-quality products. Doubtless, the over-generation design is its own signature.